Transformers animated toys are the end product of the original Transformers cartoon series which was first seen on TV in the 1980's. Ever since then they have had massive appeal to children of all ages, as well as adults who like sci fi shows.
Since then they have of course released the series of Transformer movies which were huge blockbuster hits and have raked in millions of dollars.
It did not take long for Hasbro to realize the potential for action toys and so they merchandise them to all parts of the world where the Transformer action figures have become a success with kids who loved the movies and original cartoons.
Released in 2008 by Takara Tomy in Japan and Hasbro all over the world Transformers Animated toys is joint American Japanese production with an associated toy line. This toy line stands out for its designs, which are cartoonish very much like the TV series.
In line with the animated movie theme each of these figures are painted or molded to a matt finish unlike the other transformer toy range, which is sold, with a gloss finish. Limiting the use of metallic paints has done this.
There is one exception to this, which is the Ultra Magnus of the leader class where some body parts are finished to a gloss black. All of the Japanese productions continue to use the gloss finish in full.
Transformers animated toys bring together the comprehensive cartoonish design style and the extreme robotic form, which has resulted in some very pleasing outcomes. Gimmicks like the Mini-cons or even the Cyber Planet keys have been removed making it very unlike the style of the earlier franchises toy range.
Instead nowadays more appropriate tactics for transformers are employed like interchangeable tools or triple changing which are really unique features have been included. The design is largely the masterpiece of the Cartoon Network team and Hasbro, and the engineering is by Takara Tomy.
This animated line was first featured at BotCon future products panel. Hasbro postponed the U.S launch because of the existing strength of the movie toy line and was publicly presented only in June of 2008.
This is with exception of some releases being authorized in greater Cincinnati to be timed with BotCon. This of course resulted in a wider Canada And U.S releases a little later.
The Cyber Slammer line from 2007 has been expanded and has become a line of action animated toys, and the Bumper Battlers have been featured with a Bump and Transform movement or action. When the bumper gets hit the toy transforms into robot mode while pressing the sigil gets the sound effects and speech features to get going.
There has been a statement released by Asbro at the 20009 BotCon that there would be other animated toys similar to the Ramjet and Slipstream from the Voyager class or even the Omega Supreme from the Supreme class to be made public in 2010.
There have been some criticisms of the Transformers animated toys first releases. They largely have to do with the paint job where many complaints have been received of poor application of paint as well as of the greasy ball and the hinge joints.
Further complaint of limited nature has also been received of certain breakages of lockdown wrists and the functionality of the toys being affected. The reason behind this limitation has been the support struts which were added to prevent breakage.
These were experienced with the Cannon of Voyager Megatron and the poor positioning of the Bumblebee's stingers. Many of these are easily fixable and should not pose a long-term issue. Most online customer reviews show the Transformer toys are now very durable and it seems they will remain best-selling toys for a long time to come.
The History of The Transformers Animated Toys
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